I spent years in the design world, but by 2014 I realised I didn't want to work for anyone else. I wanted freedom—the ability to choose my clients, my projects, my own path.
So I left corporate and started working for myself. At first, I did wedding stationery. It was good work, and I loved the clients. But in 2020, when weddings shut down, I realised something: the real opportunity was in branding these businesses properly.
I started working with wedding planners, florists, and photographers who needed to rebuild. They were creatives with a real vision.
I QUIT MY 9-5 TO HELP SMALL BUSINESSES BUILD BRANDS THAT ACTUALLY FEEL LIKE THEM.
They weren't looking for generic branding—they wanted something that actually felt like them.
That's when it clicked. This is what I want to do. Work closely with people who genuinely care about what they've built. Watch their business grow. Celebrate their wins. Be their personal cheerleader.
Now, I work with all kinds of passionate business owners. But that wedding community taught me everything about what it means to truly partner with someone and bring their vision to life.
AND I'VE NEVER LOOKED BACK.
what this means for you
YOU GET THE BEST OF BOTH WORLDS.
Big-brand energy. Strategic thinking.
Years of experience building brands that are distinctive and built to grow.
Small-studio touch.
One-to-one focus. Your brand gets my full attention. I understand your business because I take the time to understand you—your why, your vision, what makes you different.
This is rare. Most designers either work at agencies (where you're a project number) or go solo without the strategic experience to back up the visuals.
I give you both. Strategy and soul.
EVERY BRAND HAS A STORY WORTH TELLING.
It's not just about how it looks—it's about how it makes people feel.
CONFIDENCE STARTS WHEN YOUR BRAND FINALLY FEELS YOU.
When the visuals match your vision. When you're proud to share it. That's when the real magic happens.
YOU DON'T NEED TO HAVE IT ALL FIGURED OUT. (That’s where I come in).
Branding shouldn't feel confusing or overwhelming. It should feel collaborative, creative, and actually enjoyable.
DESIGN SHOULD BE FUN, COLLABORATIVE AND TOTALLY PERSONAL.
This is your business. I'm here to bring clarity, not impose my ideas.
MARGARITAS TASTE BETTER AFTER A GREAT BRAND LAUNCH.
No further explanation needed on this one.
A few things I believe
THERE’S MORE THAN ONE WAY TO BUILD A BRAND
Some need the full foundation.
Some are ready to elevate what’s already there.
Some just need focused momentum.
However you want to approach it, here's a few ways to start.
signature branding
refined branding
THE Studio Day
For businesses building from the ground up.
For brands ready to elevate, not rebuild.
Focused, flexible design support in one dedicated day.