John is an experienced sports therapist with a deep understanding of how to help people move, recover, and perform at their best, but his existing brand leaned on the tired visual clichés that saturate the wellness and therapy space. He wanted something that felt intelligent, modern, and rooted in genuine expertise. We created a brand identity for Bodycare Therapy that moves away from generic wellness aesthetics entirely: a calm, confident identity built around an abstract symbol representing the hands-on, holistic nature of his work.

key words: Professional / calming / restorative / modern / grounded / confident / holistic / refined / balanced / intelligent / minimal.

MASSAGE THERAPY

BODYCARE THERAPY

Inspiration imagery sourced from Pinterest. Used for mood and creative direction only - not my own photography.

Why I loved this project

I loved working with John to give his branding a complete refresh. His knowledge and passion for helping people really shaped the creative direction. I loved crafting a design that feels thoughtful and distinctive, perfectly reflecting his calm, expert approach to wellbeing.

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