Bodycare Therapy is led by John, an experienced sports therapist with a deep understanding of how to help people move, recover, and perform at their best. The goal was to move away from the clichés of wellness branding and instead create something that feels intelligent, modern, and rooted in expertise. The abstract symbol represents two hands supporting a central form - the client - reflecting the hands-on nature of John’s work and his holistic approach to body care. A calming palette of blues and neutrals reinforces a sense of balance and trust, while maintaining a clean, professional edge. The result is a brand identity that feels grounded, confident, and quietly restorative.

key words: Professional / calming / restorative / modern / grounded / confident / holistic / refined / balanced / intelligent / minimal.

MASSAGE THERAPY

BODYCARE THERAPY

Inspiration imagery sourced from Pinterest. Used for mood and creative direction only - not my own photography.

Why I loved this project

I loved working with John to give his branding a complete refresh. His knowledge and passion for helping people really shaped the creative direction. I loved crafting a design that feels thoughtful and distinctive, perfectly reflecting his calm, expert approach to wellbeing.

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