Jenny is a fashion designer and mum who launched Duddle to channel her love of bold, bright patterns into a handmade accessories brand built around family life. The name came from her son's sweet way of saying 'cuddle', and that warmth and personality needed to live at the heart of the brand identity. We created a vibrant, feel-good visual identity for Duddle that celebrates colour, shape, and creative spirit, giving Jenny a brand as bold and joyful as the pieces she makes.
key words: Playful / bold / colourful / handmade / creative / vibrant / modern / heartfelt / expressive / personal / confident / feel-good
accessories brand
duddle
Inspiration imagery sourced from Pinterest. Used for mood and creative direction only - not my own photography.
"Working with Cassie on the branding for my accessories brand, Duddle, was an absolute dream! She took the time to really understand me, my style and ambitions for my brand, creating multiple options and refining everything with incredible attention to feedback. Cassie is the perfect balance of professional and creative - organised, communicative, and full of brilliant ideas! The final branding is so fun, punchy and vibrant - exactly what I asked for and more. I recommend Cassie to everyone because she’s just the best!"
Why I loved this project
From the moment I met Jenny, I knew we’d get on - she’s full of creativity with the best sense of fun and style. I loved helping her bring a brand to life that truly reflects her personality, and working with such a vibrant colour palette was the perfect way to showcase the bold patterns in her fabrics. I was also lucky enough to receive a bespoke Duddle bag she made for me - a staple in my wardrobe ever since!
