A contemporary, professional, and refined rebrand for Evoke Pictures - a Bristol-based photography duo capturing both lifestyle and wedding clients through creative, story-led imagery. While these two worlds attract different audiences, the goal was to create one cohesive identity that brings them together in perfect harmony. The result is a nuanced typographic logo with just the right amount of movement - adding a subtle sense of playfulness and approachability while maintaining a polished, professional edge. Paired with a clean, bold colour palette, the brand feels dynamic, confident, and versatile enough to move seamlessly between wedding storytelling and lifestyle photography.
key words: Modern / refined / dynamic / gender-neutral / timeless / versatile / professional / creative / expressive / balanced / confident.