With over 25 years of experience and a deeply held belief in 100% natural haircare, Laura had built a loyal client base and a bespoke product range, but her brand identity didn't quite reflect the quality or ethos behind her work. She needed something that felt organic and authentic without losing its professional edge. We created a botanical, earthy brand identity for Laura Simmons that blends natural ingredients with a timeless aesthetic, giving her the visual foundation to grow her business with confidence.
key words: Natural / organic / timeless / modern / botanical / earthy / elegant / authentic / refined / grounded / soft / holistic / sustainable / bespoke.
scalpt + hair specialist
laura simmons
Inspiration imagery sourced from Pinterest. Used for mood and creative direction only - not my own photography.
"Thank you so much - I absolutely love my new branding! I actually couldn’t of done it without you! Everyone loves the design and packaging. Please don’t quit what you do ever!!! You are so good at it!"
Why I loved this project
Laura is one of those women you meet who you instantly feel you could have been friends forever. She's got such a lovely warmth to her that really transpires through her work so it was a pleasure to capture the essence of her within the branding. I love watching her business go from strength to strength, and I still use the branded hairbrush she gifted me because its an absolute dream on my hair!
