Laura’s brand is built on a simple, honest ethos - using 100% natural products to create healthy, beautiful hair from root to tip. With over 25 years of experience in the salon industry, she wanted a brand identity that captured the organic, authentic feel of her business while still feeling modern and refined. Taking inspiration from the earthy tones and natural ingredients behind her bespoke haircare range, the final design blends soft, botanical details with a clean, timeless aesthetic. The result is a brand that feels grounded, confident, and beautifully natural - much like Laura’s approach to haircare itself.
key words: Natural / organic / timeless / modern / botanical / earthy / elegant / authentic / refined / grounded / soft / holistic / sustainable / bespoke.
scalpt + hair specialist
laura simmons
Inspiration imagery sourced from Pinterest. Used for mood and creative direction only - not my own photography.
"Thank you so much - I absolutely love my new branding! I actually couldn’t of done it without you! Everyone loves the design and packaging. Please don’t quit what you do ever!!! You are so good at it!"
Why I loved this project
Laura is one of those women you meet who you instantly feel you could have been friends forever. She's got such a lovely warmth to her that really transpires through her work so it was a pleasure to capture the essence of her within the branding. I love watching her business go from strength to strength, and I still use the branded hairbrush she gifted me because its an absolute dream on my hair!
