Liora is an all-natural skincare brand with a clear vision: to celebrate the confidence that comes from healthy, glowing skin — without the clinical coldness of most natural beauty brands. The brief was to create a brand identity that felt powerful and modern, while staying true to its organic roots. We developed a bold, contemporary identity that pairs strong typography with earthy greens, warm neutrals, and touches of pink and amber — natural skincare with a genuine edge of sophistication.
key words: Natural / modern / refined / confident / grounded / organic / minimalist / contemporary / balanced / clean / elevated / sophisticated.
skincare
liora
Inspiration imagery sourced from Pinterest. Used for mood and creative direction only - not my own photography.
Why I loved this project
I loved how bright, bold, and full of attitude this project felt from the start. It was such a refreshing take on natural skincare — modern, confident, and anything but ordinary. Bringing that balance of earthy calm and contemporary edge to life through design was such a fun process.
