Juggling motherhood, a full-time job, and a growing business - she wanted a brand that worked as hard as she does. Together, we created an identity that feels minimal, modern, and effortlessly luxurious, perfectly capturing her vision for high-end, bespoke travel. The branding balances clean typography and refined details with a touch of warmth, ensuring it feels aspirational yet approachable. More than just beautiful visuals, it’s a confident foundation for her to show up in the luxury travel space - with clarity, style, and her personality shining through. It’s proof that even when your brand starts small, the right strategy and design can make it look - and feel - world-class.
key words: Luxury / Minimal / Modern / Tailored / Elegant / Confident / Aspirational / Refined / Bespoke / Professional
independent travel agent
NELL FISH TRAVEL
"Cassie really understood my vision and created a brand that feels luxurious, personal, and so me. As a mum building my business alongside a full-time job, I wanted something that looked professional and confident - and she nailed it. The whole process was seamless, enjoyable, and genuinely inspiring. I finally feel like my brand reflects the level of service I offer and the dream I’m working towards."
Why I loved this project
I loved working with a woman who’s building her business while showing her kids that anything is possible - the kind of ambition that I love. Getting to design for the travel industry was the icing on the cake (I mean, who doesn’t love swooning over photos of dreamy destinations while they work?). A project full of passion, purpose, and just the right amount of wanderlust.
