Palmera was created by Charlotte - a destination wedding planner who’s turned her love of travel and her deep connections across Spain into a truly bespoke planning service for couples dreaming of getting married abroad. Together, we built a brand that feels as warm and romantic as the Spanish sun itself. Inspired by terracottas, earthy tones, and natural textures, the identity captures that effortless Mediterranean charm Charlotte brings to every celebration. The hand-drawn illustrative stamp adds a touch of authenticity and nostalgia - a subtle nod to travel, storytelling, and those once-in-a-lifetime moments she helps her couples create. The result is a brand that feels grounded, elegant, and completely her.
key words: Warm / romantic / authentic / timeless / earthy / Mediterranean / elegant / bespoke / nostalgic / natural / effortless / sun-soaked
wedding planner
palmera
Inspiration imagery sourced from Pinterest. Used for mood and creative direction only - not my own photography.
“Working with Cassie was amazing from start to finish. She completely got my vision and brought it to life in such a beautiful way. The branding feels so personal and perfectly captures the warmth and style I want my couples to experience. I honestly couldn’t love it more.”
Why I loved this project
What I loved most about this project was seeing Charlotte take an idea she’d been dreaming about and turn it into something real. Helping her build a brand that gave her the confidence to take Palmera from passion project to full-time business was such a rewarding process. Pair that with her love for Spain and her eye for beautiful, heartfelt details - and it became one of those projects that just felt really special.
