Charlotte had built a thriving destination wedding planning business specialising in Spain — but her brand didn't yet reflect the warmth, romance, and luxury of the experiences she creates. She needed a full brand identity that could hold its own in the high-end wedding market and give her the confidence to take Palmera from passion project to full-time business. We built it from the ground up: a warm, Mediterranean-inspired identity with hand-drawn illustration, earthy terracotta tones, and a visual language as considered as the celebrations she plans.
key words: Warm / romantic / authentic / timeless / earthy / Mediterranean / elegant / bespoke / nostalgic / natural / effortless / sun-soaked
wedding planner
palmera
Inspiration imagery sourced from Pinterest. Used for mood and creative direction only - not my own photography.
“Working with Cassie was amazing from start to finish. She completely got my vision and brought it to life in such a beautiful way. The branding feels so personal and perfectly captures the warmth and style I want my couples to experience. I honestly couldn’t love it more.”
Why I loved this project
What I loved most about this project was seeing Charlotte take an idea she’d been dreaming about and turn it into something real. Helping her build a brand that gave her the confidence to take Palmera from passion project to full-time business was such a rewarding process. Pair that with her love for Spain and her eye for beautiful, heartfelt details - and it became one of those projects that just felt really special.
