Rosie and her team handcraft small-batch womenswear and accessories from their Isle of Wight studio. Slow, sustainable fashion made to move with you through every season of life. Her existing brand felt too stark for where she wanted to take the business; she wanted something softer and more feminine while keeping the grounded, sustainable edge that defines Roake Studio. We refined the identity with bespoke typography and a playful detail that keeps her personality at the heart of the brand.
key words: effortless / timeless / playful / sustainable / considered / minimal / soft / confident / handcrafted / natural
clothing brand
roake studio
Inspiration imagery sourced from Pinterest. Used for mood and creative direction only - not my own photography.
"I just wanted to say this has been the most efficient branding project I've ever worked on. Having a more cohesive brand has transformed the business - thank you! "
Why I loved this project
I loved working with Rosie to build a brand that feels so connected to her story and her mission to make women feel amazing in what they wear. Working closely with the team gave me a real insight into how the business worked and what Roake needed to perfectly represent the passion and energy that goes into producing such special products.
